Strategy - you need one behind your social media efforts. But where to begin, how to start, how to get buy-in? This Area 224 webinar can give you the knowledge you need to get rolling - no matter where your organization, department, or company is on the whole social media spectrum.

Area 224 CEO Dave Van de Walle - a veteran social media trainer who has helped companies in the CPG, not-for-profit, higher education, utility, energy, and startup spaces get laser-focused with their social media plans - will share with you the tools you need to be successful, including:

• What one question you need to ask before beginning any social media endeavor
• Why what department you're supporting makes a ton of difference in where to start with "social"
• When to talk executives off the ledge - and how to talk them onto it if you need to

Plus, webinar attendees can download their own Toolkit with three social media tools to use at their company:

• A "create your own" social media policy template - tailor-made to get things started
• A sample social editorial calendar  - ideal for companies and organizations that know the "why" but not the "what"
• And an "engagement map" - where you can fill in the blanks for your industry and company, using your key messages to start having dialogue with your customers, clients, visitors, members - whoever!